We are big believers in the old adage that what gets measured gets managed and that measurement is actually a function of optimization," said Chris Kerston, chief commercial officer of the Land to Market Program at the Savory Institute. "While Land to Market verifies outcomes rather than practices, we find that those that implement Holistic Management and planned grazing double their likelihood of improving land health. This is a hallmark of the Land to Market seal, which does not set standards, but measures outcomes, ensuring that a ranch is making continuous improvements to the land. Baseline measurements of soil health, biodiversity, water retention and other ecosystem services were taken in Spring 2021 and will be revisited annually to assess progress.
grasslands and healthy soil is being measured by the Savory Institute, a pioneer in regenerative agriculture. We're proud to partner with Applegate on this innovative product and facilitate the regeneration of the land we are fortunate enough to have in our care."Īpplegate's contribution to regenerating U.S. " Applegate's commitment accelerates our shared mission to move the beef industry away from the commodity, corn-based feedlot system as we continue to scale one of the largest pastured cattle ranching environments in the country. "We are thrilled to join Applegate in taking a leadership position to make regenerative, 100% grass fed beef that is better for the planet and healthier for families more widely available," said Byrne. grasslands both directly and through its ranching partners, is committed, across all on-ranch operations, to being 100% carbon neutral, from production to product, by 2024 and fully carbon negative by the end of 2027. SunFed Ranch, which manages more than 1.5 million acres of U.S.
Applegate is starting with beef, where the evidence of positive animal impact is most clear, but the company is also at work to develop evidence-based regenerative practices for non-grazing animals and plans to grow its regeneratively-sourced product line to pork and poultry.Īpplegate's commitment to support and market regeneratively sourced beef has helped SunFed Ranch double its grass fed cattle production, according to Matt Byrne, co-founder of SunFed Ranch, diverting cattle out of the commodity feedlot system and accelerating environmental benefits to its ranchlands. adults saying they eat meat frequently 1 and cattle consistently spotlighted for their negative impact on the environment, there's a need to shift the way meat is produced to both meet demand and improve the planet. It's the only way to make a big enough impact." Our mission is to scale regenerative practices beyond small farms and niche markets. "Animals have a vital role to play in restoring soil health, sequestering carbon and safeguarding the land against drought, wildfires, erosion and other devastating results of climate change. In fact, the opposite is true," said John Ghingo, President of Applegate. "It's fashionable to argue that the only way to fight climate change is to eliminate meat. grasslands, making it one of the largest verified systems for regeneratively-sourced beef. According to the Savory Institute, the cattle that supply the beef for the DO GOOD DOG™ hot dog are part of a system that is contributing to the regeneration of up to 260,000 acres of U.S. Applegate's size and experience scaling specialized supply chains in the meat category aims to make regenerative agriculture familiar and accessible in the mass market. Until now, regeneratively sourced beef has mostly been available at farmers markets or high-end restaurants.